Parr Lumber's Remodel Road Trip
The Parr Company needed a way to drive traffic to their physical locations. Jennifer Swick of Wheelhouse 20/20 created this campaign for them. Creating the art, design, and illustration was a lot of fun. I gathered inspiration from old road signs, Chevrolet brochures, and 60s illustration techniques to name a few. All pieces photographed by Zack Cardenas.
![](https://www.kennycrippen.com/wp-content/uploads/2013/12/rdtrip-1.jpg)
![](https://www.kennycrippen.com/wp-content/uploads/2013/12/rdtrip-2.jpg)
![](https://www.kennycrippen.com/wp-content/uploads/2013/12/rdtrip-3.jpg)
![](https://www.kennycrippen.com/wp-content/uploads/2013/12/rdtrip-4.jpg)
![](https://www.kennycrippen.com/wp-content/uploads/2013/12/rdtrip-5.jpg)
![](https://www.kennycrippen.com/wp-content/uploads/2013/12/rdtrip-6.jpg)
Contributors
- Jennifer Swick, Copy and Program Creation, Project Management
- Kenny Crippen, Art Direction, Layout, Illustration
Skills
- Art Direction
- Graphic Design
- Pre-press
- Illustration
- Adobe Creative Suite
- Conceptualization